Morocco... From Sea to Sahara
Our immersive Morocco tour takes you from the Sahara Desert and across the High Atlas Range to ancient medinas and quiet fishing villages. It's a uniquely in-depth travel experience that reveals all that we love about this friendly and exotic destination.
Having survived World War II in Poland, my friend and mentor Alexander Harris founded General Tours in 1947 with the conviction that travel could build bridges of cross-cultural understanding. Since our first-of-its-kind tours to the Soviet Union in 1955 we’ve remained at the forefront of international travel, helping culturally inquisitive Americans explore 85 far-flung destinations on all seven continents.
Thus, for 77 years, our company … first known as General
Having survived World War II in Poland, my friend and mentor Alexander Harris founded General Tours in 1947 with the conviction that travel could build bridges of cross-cultural understanding. Since our first-of-its-kind tours to the Soviet Union in 1955 we’ve remained at the forefront of international travel, helping culturally inquisitive Americans explore 85 far-flung destinations on all seven continents.
Thus, for 77 years, our company … first known as General Tours and now as Alexander+Roberts … has been providing guests with sustainable, authentic and personal ways to enjoy our world with thoughtfulness and a light footprint. We exclusively offer small groups of ‘never more than 16 guests,’ completely private versions of these same tours departing on any day you choose for just your traveling party, or journeys tailor-made to your specifications.
Alexander+Roberts is a privately-held American company based in Keene, New Hampshire with integrity, financial security, and the demonstrated expertise to care for travelers in a sometimes tumultuous world. We’re bonded with major travel organizations like the United States Tour Operators Association of which we were a founding member in the 1970’s.
Our luxury services include comprehensive sightseeing, transfers, all tour flights, tips and unique experiences designed to enhance your experience in the culture you’re exploring. Fine dining is an important aspect of our touring, with congenial meals including wines and beer that reflect authentic regional cuisines. We search out the finest accommodations to enhance your journey… from the most evocative luxury hotels and historic boutique properties to the best safari camps and small ships.
We often hear from travelers that our guides are extraordinary. They hail from the lands you’ll visit and speak English easily and casually. Because they’re lifelong residents, they have the knowledge and passion to engage you comfortably and more deeply with the people, history, traditions and natural wonders of their homelands.
We hope you’ll make your next journey with Alexander+Roberts… and let us show you the world with our signature style and remarkable value.
Robert Drumm
CEO
Alexander+Roberts
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